Paris, France, March 20, 2014 --- Solvay Novecare will showcase its industry-leading specialty hair care formulations at In-Cosmetics Hamburg 2014 (stand 1G20), featuring live demonstrations at its SOLVAY In-Cosmetics Salon by renowned hairstylist & colorist Nabil Harlow. Visitors are invited to discover four brand new Solvay’s cleansing and conditioning systems, used by Nabil Harlow on four models with distinct hair types.

These systems represent the culmination of Solvay Novecare’s extensive research and innovation efforts in creating surfactants and polymers systems that deliver exceptional performance on targeted hair types. These breakthrough formulations are specifically designed to answer todays’ challenging hair care needs, color protection, hair repair, hair moisturizing and sulfate-free & silicone free shampoos, among many others. 

Keep Your Color Radiant!- Silicone & sulfate-free shampoo which makes colored and treated hair supple and shiny, full of health!- for Bleached and Colored Hair

Pump Your Hair Up!– Silicone-free conditioning shampoo that does not weigh hair down! - for Fine Hair 

4-in-1 Visionary– Intensive-care shampoo to awaken your senses! - for Dry or Ethnic hair 

Infuse Life Into Your Hair- Silicone-free conditioning shampoo that revitalizes damaged hair, leaving it easy to comb, feeling soft and supple, and looking shiny! - for Damaged Hair 

This year, Solvay Novecare is honored to work with noted hair stylist, Nabil HARLOW, to unveil these new hair care systems at In cosmetics Hamburg. Nabil Harlow works in the Fashion, Advertising and Film industries. He is also the favorite hairstylist of many of today's celebrities. His favorite quote is indicative of his approach to hair: “I don’t want realism, I want magic!”

These two-day sessions will revolutionize the way consumers perceive the ingredients in a shampoo and demonstrate the importance of having high performance hair care products that won’t compromise the sensorial experience.

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As an international chemical group, SOLVAY assists industries in finding and implementing ever more responsible and value-creating solutions. Solvay generates 90% of its net sales in activities where it is among the world's top three players. It serves many markets, varying from energy and the environment to automotive and aerospace or electricity and electronics, with one goal: to raise the performance of its clients and improve society's quality of life. The group is headquartered in Brussels, employs about 29,400 people in 56 countries and generated 9.9 billion euros in net sales in 2013. Solvay SA is listed as SOLB.BE on NYSE Euronext in Brussels and Paris (Bloomberg: SOLB:BB - Reuters: SOLB.BR).